BURATTINO

Rebranding

For the rebranding of Burattino, a brand dedicated to creative spaces for children, I developed a fresh visual identity that reflects play, imagination, and learning.

The logo combines simplicity and versatility, making it easy to use across different applications while keeping a strong sense of clarity and recognition. Rounded and friendly shapes help connect with the playful and creative spirit of children, while the supporting visual system adds flexibility and fun.

This new identity creates a joyful and versatile brand universe where illustrations, patterns, and colors adapt seamlessly to both communication materials and products, reinforcing Burattino’s mission to inspire kids to create, enjoy, and explore through play.