Surcos

Instagram templates

This project was part of a communication strategy for a natural food brand, aiming to create a consistent, engaging, and visually appealing communication style (developed in collaboration with a marketing agency). The goal was to design social media templates, Instagram story backgrounds, and define the overall communication aesthetic.

We included the development of themed sections that encourage audience interaction and share valuable information:

• Planting Ideas: questions and reflections about the benefits of the natural products offered.
• Meet the Team: introducing each team member and their role within the company.
• Opening Furrows: content created with health specialists, covering topics such as diabetes and wellness.
• Surcocina: healthy recipes made with the brand’s own products.
• Weekly Highlights: a visual space to feature the star products of the week.

Each template was designed to make content updates simple, strengthen the brand identity, and build a genuine connection with the audience.