Kalpa training 

Instagram Launch & Visual Content Strategy

This project involved creating a design-led strategy for the launch of the brand’s Instagram presence. Starting from an existing brand identity previously developed for the gym, the challenge was to bring that visual world to life on social media in a clear, engaging, and consistent way.

The work included the design of post templates, content direction, and an overall visual style tailored specifically for Instagram. The focus was on translating the brand’s energy, values, and personality into everyday content that feels dynamic, approachable, and aligned with the gym’s community.

The outcome is a flexible and easy-to-use social media system that helps the brand communicate consistently, connect with its audience, and build a strong visual presence from day one.

User Persona

The user persona focuses on the real people who train, follow, and identify with Kalpa. It helps understand their interests, motivations, and needs in order to create content that truly connects, builds empathy, and supports their journey.

Social Media Actions

This section outlines the different types of content the brand shares on social media. Through educational, motivational, entertainment, and promotional pieces, Kalpa aims to add value, inspire its audience, and maintain a dynamic and well-balanced communication across its social platforms.

Instagram Launch Post Proposals

This section presents the content ideas developed for the launch of the Instagram profile. The posts and stories are designed to introduce the brand, convey its energy, and start building a community from day one—creating impact while feeling close and approachable.