Micelio

Brand design

I designed a logo for an outdoor experiences service that aimed to convey themes of connection and nature. The client wanted the brand to reflect the idea of interconnectedness, symbolized by mycelium roots, and a deep connection to nature, represented by mountains and the local landscape.

"Micelio," meaning mycelium, symbolizes a vast network of roots and energy.

The result is a friendly, organic logo with a recognizable isotype that beautifully captures these concepts.