Publicity Action

for a Sox Brand

This project was designed to grab the attention of mall visitors and introduce them to the brand. The presentation included three different options, each visible from various angles and distances.

The brand was featured in every view, showcasing its wide range of products. The interventions were meant to spark curiosity and make visitors ask, "What's going on here?"—inviting them to explore further.

For this project, I used Rhinoceros 3D for modeling. Then, I worked with Keyshot for rendering, materials, and final finishes. To assemble the visuals and create infographics and descriptions, I used Adobe Illustrator.