TUNU NUTS 

Instagram posts & stories. Packaging

The project focused on defining the strategic design for brand communication. Tunu Nuts is a brand from Valle de Uco that produces premium-quality walnuts, carefully grown and harvested in Mendoza, Argentina. The social media design included creating templates, an Instagram mosaic, defining the color palette, designing characters, and establishing the overall aesthetic.

The brand also requested a simple packaging design that complements the aesthetic proposal we presented.

Social Media Design – Tunu Nuts

For this project, I designed a series of social media templates to help the brand share diverse and engaging content while maintaining a consistent visual identity.

The sections developed included:

• Recipes: creative dishes where walnuts take the spotlight.
• Health Benefits: educational posts about the nutritional value and positive impact of walnuts in a balanced diet.
• From Tree to Table: storytelling content that shows the origin of the nuts, including photos of the plantations, harvest process, and interesting behind-the-scenes details.
• Fun Facts: curious uses of walnuts and their by-products, such as shells used as natural fuel or compost, and walnut skin as a natural hair dye.

Each template was designed to communicate authenticity, craftsmanship, and connection to nature, reflecting the essence of Tunu Nuts and the richness of its local production.